Why Ethics matter in Brand Value

1.Customers value trust.
2.Customers expect ethical behavior.
3.Customers place “their vote” by purchasing from ethical companies.
4.Word gets around when companies are responsibile and offer a great value.
5.Customers are thinking more before buying.
6.Customers are condsifering more variables.
7.Customers are making responsible consumption a priority.

The Milward Brown report