What is it that you “brand?”

Is it a product or service, a mission statement, a code of conduct or ???? What needs to be the focus of branding is reputation. In reality, what else can one brand? If there isn’t a good reputation, what do you brand? A reputation is an emotional bond with a customer, vendor or supplier, etc.…

What is it that you “brand?”

Is it a product or service, a mission statement, a code of conduct or ???? What needs to be the focus of branding is reputation. In reality, what else can one brand? If there isn’t a good reputation, what do you brand? A reputation is an emotional bond with a customer, vendor or supplier, etc.…

There is no such thing as a general solution to a specific problem.

  How many times have people tried to solve their problems with general solutions? To what end? A quick but not realistic solution? When scandals in the banking, automotive, pharmaceutical and healthcare industries make news, what are their solutions? Can there be a true solution without holding those who caused the issues accountable for the…

What is the purpose of your leadership training….. Wisdom or Knowledge?

    Is your focus on leadership/ethics training on knowledge or wisdom? There is a difference. This difference can be described as knowledge is the “stuff” and wisdom is what you do with it! “Stuff” is everywhere, i.e. Social media, books, the internet, news, etc. but where is the process of what to do with…