Knowledge is everywhere, books, Internet, etc. However, when training is solely based on knowledge it becomes bland, i.e. tends to lose its focus, can be boring, perceived as non essential, time killer, etc.
What then has to happen? First, one must understand the difference between knowledge and wisdom.
Knowledge is the stuff and wisdom is what you do with it. Knowledge-based training is only half of what should be taught. Knowledge by itself is useless. This is bland training.
Do you go to your doctor, lawyer, counselor, clergy, insurance agent, etc. for knowledge or for the wisdom they offer based on the knowledge you give them? Are you willing to pay for that wisdom?
For example, when my father was diagnosed with lung cancer, I got online with Mayo Clinic to find out what type of treatments were available for my father’s type of cancer. We met with the oncologist and shared with him what I found out and he told me why what I researched wouldn’t work with my father’s cancer. He then, told me what we could do in order to give my father 5 more years of quality life without pain. I had the knowledge, but the doctor had the wisdom and my father got five more years.
Who is providing the wisdom in your ethics/leadership training? If no one, then you are wasting your training dollars in only providing knowledge. Real change only comes from wisdom and wisdom only happens eyeball to eyeball.
Something to think about, eh?

fbucaro
Like you, business ethics and ethical leadership expert, Frank Bucaro has seen the challenges and problems of corporate leadership, particularly over the past few years in regards to poor decision-making, SEC violations, and record breaking financial settlements in a number of different industries.
With over two decades of executive training, speaking, writing and with real life experiences, his view and approach to ethics in the workplace is uniquely different. He emphasizes that ethics is a moment-to-moment choice and has little to do with position, titles, personalities or education. Ethics is everybody’s responsibility from the top down.
His goal is to help organizations to:
a. Strengthen their ethics training initiatives in order to significantly decrease the odds of an ethical/compliance violation.
b. Energize, train and motivate employees to understand the value of consistent “high road” behavior as a business advantage.
c. Support individuals and thereby the organization by contributing to its success by quality, ongoing values based leadership development.
Frank is known for his very practical, slightly irreverent, yet somewhat humorous approach to ethics and leadership development. His conversational style and real life stories connect with his audience in a personal, intense and practical level.
Companies such as Bayer Healthcare, BP, ReMax International, EnMax Energy, Danone, etc. have partnered with Frank when they want to proactively stress the message, tools, insights and practical applications that good ethics IS good for business!