How does one develop moral credibility? How is it manifested on the job?
It’s like how does one display sincerity? What are the signs of being sincere?
Moral credibility needs to reflect the qualities of character, trust, empowerment, positive self esteem and of course, ethics
Moral credibility is the sum total of one’s consistent behavior in the face of challenging decisions and situations that has as its focus, trust. Moral credibility is modeling and instilling a balanced approach to discernment that is not based on an emotional reaction to a situation.
Yet………how is this credibility learned? Is it life experience? Is it a teachable concept? Is it the result of conditioning? The bottom line is that moral credibility needs to be modeled and observed by all with consistency, communicated beyond words, and authoritative in attitude to be truly real.
When one thinks of truly effective leaders, no matter in what industry or field, being credible, sincere and trustworthy are among those critical attributes that separate them from other leaders. Yet, when one reads and/or watches the news or reflects on the environment of one’s workplace, it seems that this type of leader is in the minority in today’s world.
I wonder why?

fbucaro
Like you, business ethics and ethical leadership expert, Frank Bucaro has seen the challenges and problems of corporate leadership, particularly over the past few years in regards to poor decision-making, SEC violations, and record breaking financial settlements in a number of different industries.
With over two decades of executive training, speaking, writing and with real life experiences, his view and approach to ethics in the workplace is uniquely different. He emphasizes that ethics is a moment-to-moment choice and has little to do with position, titles, personalities or education. Ethics is everybody’s responsibility from the top down.
His goal is to help organizations to:
a. Strengthen their ethics training initiatives in order to significantly decrease the odds of an ethical/compliance violation.
b. Energize, train and motivate employees to understand the value of consistent “high road” behavior as a business advantage.
c. Support individuals and thereby the organization by contributing to its success by quality, ongoing values based leadership development.
Frank is known for his very practical, slightly irreverent, yet somewhat humorous approach to ethics and leadership development. His conversational style and real life stories connect with his audience in a personal, intense and practical level.
Companies such as Bayer Healthcare, BP, ReMax International, EnMax Energy, Danone, etc. have partnered with Frank when they want to proactively stress the message, tools, insights and practical applications that good ethics IS good for business!