an understanding that a culture is the shared values and beliefs of a group and needs to be the foundation of the how, the what and the why of being in business.
With that in mind, leaders need a moral groundwork by which to function, empower and model those values beliefs for the common good.
Here are five “ moral challenges” for leadership to help this process along.
1. It is a non-negotiable for leaders to become actively involved in the culture, i.e.by not just managing the culture but actually leading it. In leading, one makes the decision to evaluate, on an ongoing basis, if the culture is properly serving the long terms goals of the organization.
2. Stop asking “CAN we do this” and start asking, “SHOULD we do this.”
3. Focus on HOW your organization does business, not just what it does.
4. Reward ethical behavior even when it hurts and punish unethical behavior wherever it is seen.
5. Make the decision in the light of a broader context by recognizing the ethics, compliance and CSR practices are merging towards the same purpose.
Which of these five “challenges” is the most difficult?