Dr. Domeena Renshaw, now retired from Loyola University taught that there are four “T’s” of building any relationship.
1. Trust:
Trust is the basic building block of any relationship. You haven’t got a friendship without trust; you haven’t got a marriage without trust and you haven’t got a business without trust!
2. Touch:
What’s your personal touch: what gifts, talents, etc, do you bring “to the table?” I think everyone should a personal mission statement that answers two questions.
A. What’s your life all about?
B. How do you intend to go about achieving it?
I once explained this to a group and a man came up to me after the program and said, ”I want to go on for my degree, but I’ll be 48 by the time I finish.” I said: “How old will you be in four years if you don’t go on for your degree?” He looked stunned and I said” hoe bad do you want it?”
3. Time:
It takes time to develop relationships. Is there good will in your business? Good will brings in business. Time is what is crucial in the development of loyal customers, loyal employees, better friendships, etc.
4. Talk:
How many people have ever taken a listening course in School? How many have taken a speech course? People love to talk but who listens? Good communication must include them both Is the lack of listening/communication an issue in your company? Doesn’t this “T” relate to transparency in business?
Aren’t these all non negotiables for ethics in business?
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