How do you evaluate, on an ongoing basis, whether you are on the ethical “right track” in building quality customer relationships that are aligned with your corporate values?
Here are two questions for ongoing ethical reflection:
1. Is what you do, in line with your organization’s values and objectives?
2. Will the decision result in right thing being done for the customer?
To further your ethical reflection answer these questions:
Regarding question 1:
• Have you accepted and internalized your company’s objectives and values?
• How are the values, that the objectives are based on, communicated?
• How are they reinforced and is it continual?
• Do you truly understand, agree and live those values based objectives?
Regarding question 2:
• Will the right thing be done customer no matter the cost?
• Are you truly empowered and encouraged to make the right decision regarding customer relationship building?
• Is this decision sales based or relationship based?
These questions are seemingly simple, yet so much about what you believe, what you’ve been trained to do and why, need to consistently be the focus of how you do your business.
These questions are continual “reality checks” to make sure that what you profess is what you do.
Being consistently discerning is a win-win situation to keep one’s focus, one’s values and customer relationships in alignment and that is good for business!

fbucaro
Like you, business ethics and ethical leadership expert, Frank Bucaro has seen the challenges and problems of corporate leadership, particularly over the past few years in regards to poor decision-making, SEC violations, and record breaking financial settlements in a number of different industries.
With over two decades of executive training, speaking, writing and with real life experiences, his view and approach to ethics in the workplace is uniquely different. He emphasizes that ethics is a moment-to-moment choice and has little to do with position, titles, personalities or education. Ethics is everybody’s responsibility from the top down.
His goal is to help organizations to:
a. Strengthen their ethics training initiatives in order to significantly decrease the odds of an ethical/compliance violation.
b. Energize, train and motivate employees to understand the value of consistent “high road” behavior as a business advantage.
c. Support individuals and thereby the organization by contributing to its success by quality, ongoing values based leadership development.
Frank is known for his very practical, slightly irreverent, yet somewhat humorous approach to ethics and leadership development. His conversational style and real life stories connect with his audience in a personal, intense and practical level.
Companies such as Bayer Healthcare, BP, ReMax International, EnMax Energy, Danone, etc. have partnered with Frank when they want to proactively stress the message, tools, insights and practical applications that good ethics IS good for business!