When planning your 2014 conferences, conventions, or meetings, please keep in mind….

that when you are considering hiring a professional speaker, to partner with, to help achieve your meeting goals, please think about your ultimate purpose with these three questions in mind.
1. Do you want to raise the awareness of a certain topic? If so, this is the purpose of a keynote presentation( For clarification, a keynote is any program for 60-75 minutes. Why is awareness all a keynoter can do? 60-75 minutes is not enough time to go deeper with a subject. Also the time given a keynoter can be altered by another speaker going over his/her allotted time and therefore throws the whole meeting schedule off. This happens usually when a in house speaker, not a professional speaker, takes the podium. Sometimes , in these cases, a keynoter doesn’t even get 60-75 minutes to focus on his/her subject area of expertise.)

2. Do you want to have certain skills, techniques, etc. demonstrated, and taught? This is the ultimate purpose of a workshop/seminar that is longer in length with a smaller focused group to better facilitate the learning environment.. This 2-3 hour session is, generally designed to transfer skill, knowledge and application of a thought leader, subject matter expert, etc.

3. Do you are you looking to facilitate behavior change? This is the role of a consultant, who can work with the organization at a deeper level and for a longer timeframe, to provide renewed awareness, training, insights, research and additional resources to facilitate creating the environment, that will foster the change desired.

Can a professional speaker do all three? I know many who do, and do a great job for each and every one of their clients, BUT not at a single event!
Clarifying your purpose for your meeting , convention or conference will help make the decision on which speaker to consider.

fbucaro

Like you, business ethics and ethical leadership expert, Frank Bucaro has seen the challenges and problems of corporate leadership, particularly over the past few years in regards to poor decision-making, SEC violations, and record breaking financial settlements in a number of different industries. With over two decades of executive training, speaking, writing and with real life experiences, his view and approach to ethics in the workplace is uniquely different. He emphasizes that ethics is a moment-to-moment choice and has little to do with position, titles, personalities or education. Ethics is everybody’s responsibility from the top down. His goal is to help organizations to: a. Strengthen their ethics training initiatives in order to significantly decrease the odds of an ethical/compliance violation. b. Energize, train and motivate employees to understand the value of consistent “high road” behavior as a business advantage. c. Support individuals and thereby the organization by contributing to its success by quality, ongoing values based leadership development. Frank is known for his very practical, slightly irreverent, yet somewhat humorous approach to ethics and leadership development. His conversational style and real life stories connect with his audience in a personal, intense and practical level. Companies such as Bayer Healthcare, BP, ReMax International, EnMax Energy, Danone, etc. have partnered with Frank when they want to proactively stress the message, tools, insights and practical applications that good ethics IS good for business!