that when you are considering hiring a professional speaker, to partner with, to help achieve your meeting goals, please think about your ultimate purpose with these three questions in mind.
1. Do you want to raise the awareness of a certain topic? If so, this is the purpose of a keynote presentation( For clarification, a keynote is any program for 60-75 minutes. Why is awareness all a keynoter can do? 60-75 minutes is not enough time to go deeper with a subject. Also the time given a keynoter can be altered by another speaker going over his/her allotted time and therefore throws the whole meeting schedule off. This happens usually when a in house speaker, not a professional speaker, takes the podium. Sometimes , in these cases, a keynoter doesn’t even get 60-75 minutes to focus on his/her subject area of expertise.)
2. Do you want to have certain skills, techniques, etc. demonstrated, and taught? This is the ultimate purpose of a workshop/seminar that is longer in length with a smaller focused group to better facilitate the learning environment.. This 2-3 hour session is, generally designed to transfer skill, knowledge and application of a thought leader, subject matter expert, etc.
3. Do you are you looking to facilitate behavior change? This is the role of a consultant, who can work with the organization at a deeper level and for a longer timeframe, to provide renewed awareness, training, insights, research and additional resources to facilitate creating the environment, that will foster the change desired.
Can a professional speaker do all three? I know many who do, and do a great job for each and every one of their clients, BUT not at a single event!
Clarifying your purpose for your meeting , convention or conference will help make the decision on which speaker to consider.