Let’s look at this unique and important difference a little deeper. Keeping in mind the definition of transformation being Transformation is the complete change into something with an improved usefulness how does this happen and is it something you want your people to embrace.
To transfer is to teach knowledge and leave it at that. To transform is to use what is taught in practical, applicable ways as the focus for learning. Any training without transformation is like education without application.
I learned as a teacher that true education only happens when learning is linked to one’s experience.The work for a good teacher is how to make one’s field of expertise relevant to the hearer’s experience.
If you want to know how hard this is, think about this reality. Did you have many more “good” teachers in your academic experience or many more mediocre or “bad” teachers? I would bet mediocre or “bad.”.
What was the difference? The good teachers taught students by making the subject relevant in the students’ experience. The mediocre/bad teachers taught the book i.e. subject without making it relevant.
To settle for just transfer of knowledge is to “cheat” your people from the experience of the application of that knowledge that could transform them and your corporate culture.
The training in ethics must be transformational. Anything short of this, cheapens the importance of ethics in your workplace. More importantly, your people know it.
Like you, business ethics and ethical leadership expert, Frank Bucaro has seen the challenges and problems of corporate leadership, particularly over the past few years in regards to poor decision-making, SEC violations, and record breaking financial settlements in a number of different industries.
With over two decades of executive training, speaking, writing and with real life experiences, his view and approach to ethics in the workplace is uniquely different. He emphasizes that ethics is a moment-to-moment choice and has little to do with position, titles, personalities or education. Ethics is everybody’s responsibility from the top down.
His goal is to help organizations to:
a. Strengthen their ethics training initiatives in order to significantly decrease the odds of an ethical/compliance violation.
b. Energize, train and motivate employees to understand the value of consistent “high road” behavior as a business advantage.
c. Support individuals and thereby the organization by contributing to its success by quality, ongoing values based leadership development.
Frank is known for his very practical, slightly irreverent, yet somewhat humorous approach to ethics and leadership development. His conversational style and real life stories connect with his audience in a personal, intense and practical level.
Companies such as Bayer Healthcare, BP, ReMax International, EnMax Energy, Danone, etc. have partnered with Frank when they want to proactively stress the message, tools, insights and practical applications that good ethics IS good for business!